You’ve probably heard of the 4 P’s of marketing – product, price, place and promotion. You could easily add a fifth P to that list, as the presentation of an item in-store is crucial to the impression that it makes on a prospective customer. When you get the presentation right, your product will stand out from the crowd and catch the customer’s eye, in addition to conveying the image of professionalism for your brand. At Bracken Foam Fabricators, we manufacture high-quality presentation foam for a massive range of retail products, along with custom foam inserts which can be tailored to fit a company’s branding.
Why use presentation foam for retail products?
The use of presentation foam for a retail product can have numerous benefits for the product’s manufacturer:
• Provides a more professional appearance for the product, both in-store and in a sales pitch setting
• Enables the product to be distinctive among a large group of products (e.g. on a shelf)
• Possibility of added value in packaging (e.g. inclusion of gifts within the packaging)
• Provides extra protection for the product, minimising damage – this is especially beneficial for when the
product is in transit